About Sifti

Our principles

WHAT WE STAND FOR

These are the principles guiding
the product we’re building.

Your brief comes first.

A popular product isn’t automatically the right one for you. Fit starts with your situation, your limits and your priorities.

Show the reasoning.

A recommendation should come with an explanation. We want the evidence, trade-offs and unanswered questions to be easy to inspect.

Make uncertainty visible.

Missing information is a reason to check, not a reason to invent an answer. AI assessments can be wrong; a score is never a guarantee.

Leave the choice with you.

No pressure to pick a winner. Keep, discard, compare or come back later. The goal is a considered decision, including deciding not to buy.